SIA: Ski and Snowboard Fashion Show

Jan 22, 2007  ·  10:55 AM  ·  permalink

Last night, SIA kicked off with its second-annual fashion show. I had never been to a fashion show of any kind and I must admit, I went to this one with low expectations. How good could a fashion show produced by the snow sports industry be?

I am tempted to believe that low expectations are the key to enjoyment, because I thought the fashion show was great. The models were hot and there were several items that really knocked my socks off. As I indicated recently on Bike Hugger, I think that it’s valuable for gear to be beautiful for the same reason that it’s important for food to taste good. The show last night was inspirational because, for the most part, it showed highly functional gear that also looks great.

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Highlights

• The show started off with a fur-trimmed jackets and fitted leggings for women. Hot, but impractical for anything but après ski.
• Color-wise, intense green and black-and-white dominated, although pinks and tans also made a strong showing. There also appeared to be a slight resurgence of red.
• Last night I saw many more slimmed-down silhouettes, getting away from the bulky, over-sized, hip-hop-inspired styles that have dominated in recent years. Thank god.
• Patterns also made a strong appearance with a variety of plaids, camos, and floral prints showing up in both the mens and the women’s clothing.
• Goofy hats also made a strong showing on both the adults and the child models. Please god, no.

Hot for Men

Plaid Rebel Jacket from De Castelbajac

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Black and white Ride Jacket and white board pant from Quiksilver

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A mystery acid green jacket with black window-pane plaid that did not appear in the show catalog but blew me away.

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Hot for Women

Tord Boontje inspired Black and White print jacket from Roxy.

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Grey pinstripe Ski Jacket and Pants from Helly Hansen

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Red, White, and Blue ensemble from Rossignol

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When SIA posts official footage from the show, I will link to it.