Not that there's anything wrong with that....

Feb 18, 2007  ·  10:07 PM  ·  permalink

Upon watching Olympic luge, what red-blooded man has not entertained the thought “I could do that”?

Well, big man, better don the spandex and start working those abs, ‘cause your chance has arrived: in a brilliant marketing synthesis of the dangerous and the obscure, Verizon is offering its “Luge Challenge” at various ski resorts around the U.S.

…the Luge Challenge is a FREE family-oriented event that lets participants experience the fastest sport on ice. Learn the basics of “sliding” from USA Luge National team athlete and coaches, cheer on the participants and register to win prizes.

Just think of the parents all across mid-America experiencing the joy of physically endangering their sons but simultaneously agonizing over the risk to manliness inherent in sports normally enjoyed by Europeans. But don’t worry, it’s a judged event, so you’ll be able to sublimate your mixed-emotions by screaming at the officials.

Don’t misread me: I’m so there.

• Feb. 24-25 Thunder Ridge Ski Resort, Patterson, NY
• March 3-4 Waterville Valley Ski Resort, Waterville Valley, NH
• March 10-11 Ski White Pass, White Pass, WA
• March 17-18 Mt. Hood Skibowl, Mt. Hood, OR